According to the article “Tooth Whitening Leads in Cosmetic Dentistry” by Matthew Shulman on Health.USNews.com, tooth whitening is the most popular procedure completed by cosmetic dentists in the United States. Years of coffee, red wine, tea, and pop can cause an unattractive yellowish, and sometimes brownish tint that so many want to eliminate. The gloss of the white enamel fades over time and expose the natural yellow color as well as making our teeth very dull.
Most cosmetic dentists offer whitening treatments and the number of procedures has climbed rapidly over the past decade. The number has increased 50% each year since 2005 based on a report from the American Academy of Cosmetic Dentistry. In addition to whitening, other procedures can enhance the appearance of teeth such as bonding and veneers. They can not only improve appearance but they can enhance the function as well.
With in-office whitening procedures you will reap the most dramatic improvement in the shortest amount of time. These superior results obviously are more expensive, but most people consider the result to be well worth it. As this procedure becomes more and more effective, the amount of people getting professional whitening will probably increase as well over time.